资深企划专员岗位职责

Senior Marketing Executive 资深企划专员 达曼国际咨询(上海)有限公司 达曼国际咨询(上海)有限公司,达曼 Duties, Responsibilities and Expected Contributions

• Lead and develop marketing strategy and program initiatives to position Daymon as the brand building expert in the Private Brand marketplace

• Support Account Director – Marketing Strategy and above on key account need including strategic presentations and top-to-tops

• Works closely in collaboration across internal and external teams to develop consumer centric solutions that help generate incremental revenue and representation at our customers on a global basis

• Work with Creative team providing clear direction and timely information and follow up on initiatives and activation programs

•• Partner with operations leadership, field marketing teams and business leads in the development and execution of proprietary brand strategies and programs that build our customer’s business

• Interpret research and trends that impact the marketing strategy and develop actionable insights relevant to our customer's business

• Prepare and present to retail and supplier partners around the world at the most senior level

• Works closely with the Strategic Planning and Insights team to collaborate on brand strategy, consumer understanding and research driven branding programs

• Participates in strategic ideation sessions, stimulates cross-departmental collaboration and leads long term strategic thinking

• Identifies and presents recommendations for organic growth of the customer portfolio

• Conduct market audits and diagnostics in the field

Experience Required

• Bachelor's degree, Intermediate English a must

• Minimum 3-5 years' experience in Marketing with leading CPG company or Consulting or Branding Agency.

• Background from retail, FMCG or advertising