社会化媒体总监岗位职责

数字化营销和社会化媒体总监 MAIN RESPONSIBILITIES:

• Leads the organization in driving overall digital acumen, expertise and curiosity.

• Maps the consumer digital path to purchase and collaborates with Marketing

Directors and Director of Ecommerce to ensure an integrated, consumer-centric

digital brand experience.

• Collaborates with internal teams to optimize branding sites for SEO and social

outposts for lead generation.

• Partners with key vendors to develop disruptive digital ideas to increase brand

visibility and engagement (e.g. Google, Facebook, wechat,微博,etc.).

• Identifies optimal social and influencer outposts to attract new users.

• Consults with brand teams to develop retargeting sequences with customized ads

to drive increased conversion.

• Identifies best practices, trends and emerging technologies/platforms/apps.

Collaborates with IT to develop internal marketing interfaces/systems.

• Leads exploitation of DMP via retargeting and CRM programs.

Key Performance Indicators/Key Figures:

• Educating the marketing organization to be digital thought-leaders.

• Ensuring clear KPI and tracking in-year progress with the brand teams.

• Driving a digital agenda in a traditional marketing organization.

QUALIFICATIONS/TECHNICAL SKILLS

• Bachelor Degree in Business, Communications, Marketing, or Computer Science.

• Solid MS Office skills – PowerPoint, Excel, Word.

Strong project and product management expertise.

• Excellent interpersonal, communication and presentation skills

• Strong analytical and creative problem solving skills.

Previous/Professional Experience

• Minimum 8-10 years of experience in a Digital Marketing role; familiar with social

media,TMT industry

• Analytic mindset and insight mining capability a must.

• Ability to distill complex data into clear and meaningful recommendations.

• Digital Marketing skills and experience

• Deep experience with analytics tools and synthesis.

• Experience with paid media strategy and audience channel mapping.

• Exceptional internal communications skills both verbal and written.

Collaborative mindset is essential.

薪资可谈,有期权。 MAIN RESPONSIBILITIES:

• Leads the organization in driving overall digital acumen, expertise and curiosity.

• Maps the consumer digital path to purchase and collaborates with Marketing

Directors and Director of Ecommerce to ensure an integrated, consumer-centric

digital brand experience.

• Collaborates with internal teams to optimize branding sites for SEO and social

outposts for lead generation.

• Partners with key vendors to develop disruptive digital ideas to increase brand

visibility and engagement (e.g. Google, Facebook, wechat,微博,etc.).

• Identifies optimal social and influencer outposts to attract new users.

• Consults with brand teams to develop retargeting sequences with customized ads

to drive increased conversion.

• Identifies best practices, trends and emerging technologies/platforms/apps.

Collaborates with IT to develop internal marketing interfaces/systems.

• Leads exploitation of DMP via retargeting and CRM programs.

Key Performance Indicators/Key Figures:

• Educating the marketing organization to be digital thought-leaders.

• Ensuring clear KPI and tracking in-year progress with the brand teams.

• Driving a digital agenda in a traditional marketing organization.

QUALIFICATIONS/TECHNICAL SKILLS

• Bachelor Degree in Business, Communications, Marketing, or Computer Science.

• Solid MS Office skills – PowerPoint, Excel, Word.

Strong project and product management expertise.

• Excellent interpersonal, communication and presentation skills

• Strong analytical and creative problem solving skills.

Previous/Professional Experience

• Minimum 8-10 years of experience in a Digital Marketing role; familiar with social

media,TMT industry

• Analytic mindset and insight mining capability a must.

• Ability to distill complex data into clear and meaningful recommendations.

• Digital Marketing skills and experience

• Deep experience with analytics tools and synthesis.

• Experience with paid media strategy and audience channel mapping.

• Exceptional internal communications skills both verbal and written.

Collaborative mindset is essential.