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社会化文案岗位职责
Social Media Copywriter 社会化媒体文案 纽洛克,纽洛克商业(上海)有限公司, Key Responsibilities主要职责
To plan and write social content to for brand and sales purpose
策划及撰写社会化媒体内容,以服务品牌及商业目的
Daily social marketing operation. Social marketing campaign planning and execution
日常数字平台维护。数字营销活动的策划及执行
Content Planning(25%)
Based on business focus and social hot trend, to plan content creatively
根据公司生意重点及当下social热点,策划有吸引力的内容
Content developing(40%)
Social content developing and writing, and basic graphic design
社会化营销平台(包含但不局限于微博、微信)内容撰写及简单配图制作
Review all the copy for external uses to make sure the consistency of tonality
所有对外文案把关,确保品牌tone调一致性
Digital content innovation creative idea developing
Digital平台内容创新及活动创意
Operation and reporting(25%)
Digital daily operation including content planning, writing publishing; on-line interaction with fans (reply comments or answer questions etc.); Data tracking reporting
Digital平台日常维护运营:包括内容策划、内容发布、粉丝答疑互动、数据追踪及报告等